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Features

Our Team

Our executive team consists of a number of highly skilled professionals who have spent many years working within the property industry in both the private and public sector bringing a mix of skill and expertise to ensure the FABRICA product is developed to the highest standard for our customers.

The team is supported by a network of local and regional offices, customer relations and group central services at Head Office in Paddington.

Darrell Mercer

Group Chief Executive
Darrell Mercer

Darrell has 35 years’ experience in the housing sector and was previously Assistant Director of Housing for the London Borough of Islington. Darrell is the former CEO of Acton Housing Association and Dominion Housing Group.


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John Knevett

Group Commercial Officer
John Knevett

John has worked in the housing sector for almost 30 years, and has extensive experience as a structural and civil engineer. John was formerly CEO of A2 Housing Group. He now leads FABRICA’S commercial, development and sales functions, overseeing both the affordable and private business streams.


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Nicholas Yeeles

Executive Director (Commercial London)
Nicholas Yeeles

Nicholas has over 20 years’ experience in the social housing sector, with an emphasis on business development. Nicholas was formerly Chief Executive of Cherwell Housing Trust, part of the Dominion Housing Group.


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Rosie Nesbitt

Group Director Sales and Marketing
Rosie Nesbitt

Rosie has held a number of senior sales and marketing roles within the property and leisure industries including companies such as The Berkeley Group plc, UNITE Group plc, Crown Golf and Whitbread. Rosie is responsible for the Sales and Marketing division at FABRICA covering private sale, shared ownership and resale homes across London and the South East.


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Simon Potts

Group Director of Strategic Land, Planning & Projects
Simon Potts

Simon has worked in the housebuilding industry for over 29 years. He has extensive experience of land acquisition, strategic development and brownfield regeneration and was A2Dominion's Executive Director (Commercial, South East) for over three years. Prior to joining A2Dominion, Simon was Strategic Land Director at Barton Willmore and held senior management roles at Hillreed, Bellway, Fairclough and Laing Homes. In 2016, Simon was asked by the Group Board to establish a new part of the business focusing on strategic land.


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